Public Relations

Bachelor of Arts in Public Relations

The public relations major is designed to prepare students for careers in the diverse field of public relations. Career opportunities include media relations specialist, events planner/coordinator, press secretary, promotions manager and marketing manager. With an emphasis on relating to the public, students learn how to conceptualize and solve problems, gather information and conduct market research, think strategically and communicate effectively through writing, persuasive speaking, presenting and interpersonal networking. The degree is granted upon completion of 125 credits as specified in the catalog (40 credits must be in 3000- or 4000-level courses).

• Natural World mathematics course in core curriculum: MAT2055.

Communication Core 15 cr COM1005 Introduction to Communication Studies 2 COM2107 Communication Theory 4 COM3106 Communication in Groups and Organizations or 4 COM3107 Intercultural Communication COM3835 Communication Careers Seminar 1 COM4105 Mass Media and Society (WCE, OCE) 4

 

Required Courses 34–37 cr JOU2061 Writing for Mass Media 4 BUS2135 Business Communication 2 PRL2085 Public Relations Principles and Concepts 4 PRL3385 PR Writing and Tactics 4 PRL3386 PR Events: Planning and Scripting 4 PRL3387 Political Communication 4 PRL4308 Public Relations Research Methods 4 PRL4385 Public Relations Cases and Campaigns 4 Workshops: Three enrollments selected from CMC, EMC, JOU, PRL, SPE courses numbered 1625, 2625–2627, 3625, 4625–4627, at least two of which must be taken for credit. 2–3 Internships: Two enrollments in PRL4995. (Additional credits in PRL4995 are encouraged and can apply to free electives.) 2–4

 

Foreign Language 0–8 cr Must achieve second semester of first-year language sequence or higher. See the catalog.

Note: WCE= Written Communication Emphasis; OCE = Oral Communication Emphasis. See the catalog for explanation and prerequisites.