NWC News Desk

From FISH to marketing, classes in Cody in April

Posted March 29, 2007

P O W E L L, W y o. -- The second week of April is a busy one at the Northwest College Cody Center for Training and Development - three new classes start between April 10-12 covering the FISH customer service philosophy, dealing with co-workers, and modern marketing options.

Registrations need to be received by noon Tuesday, April 3, for Dealing Effectively with Co-Workers, which can be taken in a two-session format from 6-9 p.m. Tuesday and Thursday evenings, April 10 and 12, or in an all-day session from 9 a.m.-4 p.m. Saturday, April 14.

With diversity as a theme throughout the workshop, participants will discuss and practice a set of basic guidelines for interaction with co-workers. Workshop leader Goldie Mandella will discuss social styles and how they impact communication between co-workers and colleagues. She'll offer strategies and opportunities to practice dealing with difficult co-workers and the resulting conflict between colleagues.

Registration for either workshop is $95 and includes materials.

Heather Kobbe will show how to "Catch the Energy, Release the Potential" of FISH customer service from 11:30 a.m.-1:30 p.m. Wednesday, April 11.

Kobbe said the FISH customer service standard "all started with a dreary little fish market in Seattle. The owner didn't want to be there and the fishmongers didn't want to be there either. One day the owner decided this needed to change. He went to his employees and asked them what they wanted out of their jobs and the fish market. Together they worked at creating a working environment that was pleasant, exciting and most importantly a place where customers kept coming back."

Customer service is the same regardless of where you work, according to Kobbe. She maintains the four FISH principles can be applied anywhere: play, make their day, be there, and choose your attitude. The principles have been applied world wide and have empowered employees to reinvent their work experience while leading to surprising business improvements.

The seminar costs $25 and includes lunch. Registrations must be received by noon Tuesday, April 10.

Business owners who are curious about Web marketing are invited to a "Marketing: Internet, Traditional or Both?" lunch seminar from 11:30 a.m.-1:30 p.m. Thursday, April 12. According to Marcia Williams, the featured speaker, "Three out of four Internet users live in North America and there are 194 million Americans who access the Internet in English." This presents business owners with the dilemma of what to consider in using traditional marketing methods when faced with such a rapidly expanding online market. She promises to unravel the answer during the seminar.

Cost is $25 and includes lunch. Registrations are due by noon Wednesday, April 11.

For more information about these and other training options, or to register, e-mail Nancy Hyde in the NWC Cody Center for Training and Development or call (307) 587-3506.