NWC News Desk

Northwest College promotional materials win praise from National Council for Marketing and Public Relations

Posted November 20, 2008

P O W E L L,  W y o. - For the second consecutive year, Northwest College won a gold medallion of excellence from the National Council for Marketing and Public Relations (NCMPR).

The NCMPR, one of the fastest-growing affiliates of the American Association of Community Colleges, is the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges.

The NCMPR District 4, to which Northwest belongs, is comprised of six states: Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming. The district held its annual convention in Jackson Hole last month and announced award winners.

"These are impressive awards, especially when one considers that Northwest College bested some large colleges from metro areas like Houston, Dallas, Denver and others in the district," said Mark Kitchen, vice president for college relations. "In recent years, we've only entered this competition twice-the last two years-and won golds both years. These award-winning materials are but a few examples of high quality writing, photography, design and printing that set our recruiting materials apart from others. My hat's off to the NWC staff members who created them."

In the Division B category for colleges with three or more full-time equivalent professionals working in marketing and public relations, Northwest took highest honors for its viewbook, along with silver medallions of achievement for a print advertising campaign and a brochure.

The viewbook is a 19-page full-color brochure designed to introduce Northwest College to prospective students. It is produced completely in-house at NWC, from the initial design and writing all the way to the final printing.

Northwest's entire creative team earned credit for the piece. Team members are Publications Manager Laurel Vredenburg, Public Relations Photography Specialist David Vaughan and Printing Services staff Rob Schuller, George Laughlin and Nancy Schuller.

Those same team members were also recognized with a silver medallion for a brochure encouraging high school freshmen and sophomores to plan for the future by preparing to go to college.

The college's other silver award winner was a series of nine print advertisements promoting the college's Project Succeed program to current NWC students. The ads ran in the Northwest College student-produced newspaper, the Northwest Trail. Vredenburg designed the series, with photography provided by Vaughan.

All entries for the 2008 awards had to be published, broadcast, displayed and used between September 2007 and June 30, 2008.