NWC News Desk

Wyoming Market Reserarch Center is topic of Tuesday, Oct. 30, Business and Breakfast session

Posted October 17, 2007

P O W E L L, W y o. - Michael Lambert, manager of the Wyoming Market Research Center (WMRC), will talk about the free services provided by his organization during a Tuesday, Oct. 30, Business and Breakfast seminar in Powell. His presentation begins at 8 a.m. in the Northwest College Center for Training and Development.

Lambert said the WMRC provides its services to Wyoming business, regardless of whether they're an entrepreneur with a hot new product or an established business wanting to expand and grow.

According to the WMRC Web site, information is generally provided to clients at no charge, using sources purchased by the WMRC. A fee is sometimes charged for special research or data. The types of services available include basic research, evaluation of marketing materials, geographic information services and original research with the development of raw data.

A short list taken from a comprehensive list of all the services provided under those categories includes things like competitive intelligence and product releases, local, state and national demographic trends, e-business opportunity analysis, customer prospecting and satisfaction assessment, store market analysis, price sensitivity analysis, focus panels, telephone surveys and evaluation of brochures, direct mail pieces and Web site design.

Now more than ever, according to the WMRC, Wyoming businesses need to reach out beyond traditional marketing areas to find enough profitable customers to be successful. Whether at home in Wyoming, in neighboring states, across the United States or in international marketplaces, finding these profitable markets requires sophisticated market research services.

The WMRC can answer questions like: Who are my customers and where are they located?; Who are my competitors and what are their strengths and weaknesses?; What are the chances that my invention will be a success in the US market?; Where should I locate my restaurant?; Who are the most likely businesses to buy from me, and how do I get in touch with them? and What do I need to tell the bank to get financing?

The WMRC is made possible by a cooperative team effort of the economic development professionals of the Wyoming Small Business Council, Wyoming Small Business Development Centers, Manufacturing-Works, Gro-Biz and the State of Wyoming's Small Business Research and Technology Transfer Programs through the University of Wyoming.

There's no charge to attend the 8-9 a.m. program, which includes a continental breakfast.

The free one-hour Business and Breakfast series is sponsored the last Tuesday of each month to give hectic business owners an opportunity to pick up some business savvy before heading to the workplace. Sponsors are the NWC Center for Training and Development, Powell Valley Chamber of Commerce, Wyoming Small Business Development Center, U.S. Small Business Administration, Wyoming Business Council and the University of Wyoming.

For more information, e-mail Stacy Gilman or call (307) 754-6062.