NWC Brand & Identity Guidelines

Acceptable Logo Use

Scale

Never reproduce the logo at heights smaller than 1/2 inch:

There is no maximum size limit, but use discretion when scaling the logo. It should never be the dominant element on the page; instead it should work comfortably and clearly as an identifying mark.

Padding

Ensure that clear space is maintained around the logo. That way, it remains fully legible and has room to breathe. Photos, text, and graphic elements must follow this guideline. Use adequate padding on all sides for proper clearance as illustrated:

Colors

The primary logo should appear only in the colors described here:

PANTONE Cool Gray 11 C and PMS 187

 

Please use a white logo on dark backgrounds/photos:

 

Please use a black logo on light backgrounds/photos:

 

Any color deviations must be approved by the Communications & Marketing Office.