NWC News Desk

NWC’s second annual Paint the Town Red event returns Aug. 24-25

Posted June 25, 2018
By NWC News Desk

Complete with food trucks, live entertainment, a free concert, scavenger hunt, downtown window painting and a Heart Mountain hike, Northwest College’s second annual Paint the Town Red event is slated for Friday and Saturday, Aug. 24 and 25.

The Paint the Town Red initiative, originally developed last year, has its root in Powell Economic Partnership’s strategic plan goals that pointed toward a desire to gain more of a “college town” feel in Powell.

Powell residents of all ages are invited to attend the event and help welcome both new and returning Northwest College students to the downtown area and community.

“Last year’s event was a huge success, and we really look forward to continuing the activity this year,” NWC President Stefani Hicswa said. “It will be great to see area residents interacting with our students and welcoming them to another academic year.”

NWC students, in their first week of fall classes, will be encouraged to take part in the festivities as well. They’ll receive dinner tickets for use with food trucks.

Following is a schedule of activities that will take place throughout this year’s Paint the Town Red event.


  • Food – Food trucks will be available from 3:30 p.m., or participants can visit their favorite downtown restaurant.
  • Window painting – Local groups, clubs and teams will paint several local business windows, and participants vote on the best red-painted window.
  • Scavenger Hunt– Participate from 4-6 p.m. in a scavenger hunt at various downtown businesses and be entered to win prizes.
  • Activities for children – There are many scheduled activities for children including balloon animals and face painting.
  • Basketball contests and Trapper Booster Club activities – Basketball contests with prizes as well as other Trapper Booster Club activities are planned. Participants can meet their favorite Trapper athletes and get autographs.
  • Receive free photo prints – Take photos during the event and use the hashtag #PaintTheTownRedPowell on social media to receive free photo prints.
  • Heart Mountain hike registration – Registration will be available for Saturday’s Trapper Booster Club “Heart of a Trapper” trail run and hike at Heart Mountain.
  • Live entertainment – Local performers will provide entertainment at Plaza Diane.
  • Free concert –Pop/country artist Rachel Dixon will performat Plaza Diane at 7 p.m.
  • Street dance – A late-evening street dance with a DJ wraps up the event.

“Heart of a Trapper” Trail Run and Hike – The Trapper Booster Club encourages outdoor enthusiasts to ascend Heart Mountain either by casual hiking or, for the seriously physically fit, by running...or a combination of both. For times and details or to register early, visit http://nwc.edu/heart.
Paint the Town Red details are available at http://nwc.edu/red. Follow the NWC Facebook page for additional updates.

NWC’s second annual Paint the Town Red event returns Aug. 24-25
NWC’s second annual Paint the Town Red event returns Aug. 24-25